Want to know about Marketing, Marketing Strategies, Marketing Management, Marketing Research & a lot More about Marketing

Hello Guys,

Today we'll talk about terms related to marketing such as definition of marketing, marketing management, marketing strategies, marketing research and a lot more about marketing.

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Marketing is defined as positioning of offerings  better than the competitor in the market .

However, there is still another definition such as the art of selling some valuable offerings to your customers better than your competitors.

Marketing management is based on five philosophies which are as follows:

1.Production Concept,

2.Product Concept,

3.Selling Concept,

4.Marketing Concept and 

5.Social Marketing Concept.

Whta is Marketing Strategies?

Before starting any work we should've a proper planning about doing that business. These plannings when used properly i.e. at right time and at right place then these are said to be strategies. When these plannings are used in marketing, these are said to be marketing strategies. There are seven marketing strategies, which are as follows:

1.Niche Marketing - Means you should be properly focussing on your business meaning on the demands of customer i.e.specifis customer, specific demand, specific geography.

2.Trade Show Marketing - Means all types of businesses related to a specific item come unde one roof. For eg., Businesses related with readymade clothes, fabric, thread, unstitched clothes, stitching etc.

3.Social-media Marketing- There is a huge population coming on social-media of youth generation.

On this platform reviews of your items from customers act like a advertisement which increases your sales as well as your business.

4.Freebie Marketing- In this marketing strategy you will've to gift a small low-priced value to your customers on selling a high -priced value.

5.Undercover Marketing- In this marketing strategy things act like buzz. In the beginning, values are sold in a hidden manner. In this type of marketing energy, excitement and curiosity is built slowly in the customers.

6.Outbound vs inbound Marketing-In outbound Marketing you share information about valuable offerings to the customers while in inbound marketing customers attract towards your product on their own willingness.

7.Cross Promotion- In this strategy two non-competitive owners or selllers promote the products of each other.

For example, BMW cars and Louis Vuitton handbags can promote each other bcoz the  customer who is having a BMW can purchase Louis Vuitton handbag and vice-versa.

Marketing Research is defined as a systematic process of gathering, recording and analysis of data about problems related to goods & services.

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